Most sellers are eyeing for bigger profit upon selling their property and most of them rely, solely, on their real estate agent. However, there are some good points and vital elements of selling process that most seller often forget and one of those is providing an enticing and effective photograph of the property.
Although it is already your agent’s job to remind you on these things, having the initiative to provide well-lighted and high quality images of your property is advisable. Using good photographs is also ideal if you are planning to sell your property online or through your own website (if you have any). However, make sure that you have consulted a real estate agent or a property valuator regarding your property’s assessment and value before posting such vital pieces of information online.
According to a recent joint study of Google and National Association of Realtors entitled “The Digital House Hunt: Consumer and Market Trends in Real Estate”, 90% of home buyers are actually searching online during their home buying process. Most online users and/or buyers rely on their first impression and one way of getting that is putting photographs of your property on that particular online medium.
Although the important details of your property is what really matters, the photographs serve as aid for visual appreciation. You must keep in mind that a buyer wouldn’t want to buy something that he/she has no idea about.
Here are some key points on using photographs upon selling your properties:
- Try to create the best possible first impression. Explore the best angles of your property and get it from there. Include the most unique parts and highlight the parts of the house that are very attractive. Make sure that there will be no misrepresentation of the property’s quality and characteristics. Disregard photo manipulation or large-scale editing of the photos. Include some angular photos of the ceiling and flooring.
- Omit useless photos. It is great to have a lot of photos for your property portfolio but including some useless photos like a close-up of the window sill or a top view of the toilet bowl is not good. You might as well give your buyers a general overview or idea of what your property looks like. This will make them want to see more and schedule an ocular visit on your property for a greater chance of selling.
- Observe proper lighting. To many photographers, lighting is everything. It can either make your photograph look saturated, vibrant, or vivid. Hence, you must take advantage on the lighting for your photographs to make sure that your home’s best assets are properly highlighted and attention-grabber.
If you are not into photography, maybe hiring a professional photographer can be a good option. But, you must understood that not all photographers master the art of shooting for properties. If you will need some shots of the property from above or in a higher level perspective, Aerial Documentation and Mapping using drones can be an option. (See more about our partner on property Aerial Mapping – Altitude X Aerial Solutions.)
Remember that using enticing and effective photographs is a plus, but a comprehensive property valuation report is also a must. So, if you need some help on assessing the value of your property prior to selling, turn to the expertise of Aviso Valuation and Advisory. We have the best in-house property appraiser in the Philippines. Contact us for more information! Here in Aviso, WE VALUE BEYOND MEASURE.
