Ayala Land Premier launches Cerilo
By Rizal Raoul Reyes – JUNE 6, 2017096
http://www.businessmirror.com.
AFTER successfully establishing a solid presence in Nuvali, Ayala Land Premier, the premium luxury brand of Ayala Land Inc., is embarking on a big push by introducing another quality project—Cerilo, its eighth residential development in the master-planned community.
Mike Z. Jugo, Ayala Land Premiers managing director, said the 85-hectare residential subdivision will provide future residents generous cuts in the lots’ size, averaging 680 square meters
He revealed the initial phase to be sold will comprise 308 lots worth P5.6 billion. The price ranges from P11.5 million to P43.1 million (value-added tax-inclusive).
Jugo explained why Ayala Land Premier has a special attachment to Nuvali.
“Nuvali offers a peaceful, suburban setting, but with all the conveniences that come with urban living. In recent years, numerous developments have taken place in Nuvali, further highlighting the estate’s fully integrated and master-planned concept,” Jugo said.
“Ayala Land Premier properties have always been consistent in providing the distinctive living experience that our clients are accustomed to. People have also seen transformation of Nuvali into a flourishing eco-community in less than 10 years and how Ayala Land has delivered, and continues to deliver, its commitments to its various stakeholders,” Jugo added.
Adhering to the concept of sustainability, he said Cerilo will be surrounded by widespread arrangement of lush, green spaces, having about 80 percent of the houses adjoining green, open areas. Jugo also noted 139 lots will be adjacent to 10- to 40-meter wide open spaces called Green Lanes, while 52 other lots will be along expansive greenways that span 25 to 70 meters in width. These distinctive green areas provide ample space for recreation and leisure activities for Cerilo’s future residents.
He said the master-planned community will give premium on privacy having an average density of only seven lots per hectare to ensure future residents will have sense of solitude and exclusivity. Moreover, Cerilo will capitalize on the naturally undulating terrain. Cerilo will take advantage of its naturally undulating terrain by putting a 6-hectare main park as the anchor of the development.
Cerilo will also put the necessary infrastructure, such as a 2-hectare clubhouse area that features the social hall, multi-purpose court, swimming pool and residents’ lounge to encourage social interaction and healthy lifestyle. Moreover, Jugo pointed out that Cerilo will have a 2-hectare retail space envisioned to serve future residents and the surrounding villages.
The turnover of Ayala Land Premier’s newest subdivision in Nuvali will commence on the third quarter of 2020.
Sprawled over 2,290 hectares south of Manila, Nuvali remains to be the largest of property titan Ayala Land’s large-scale, master-planned and mixed-use estates. In a short period of eight years, more than half of the estate’s total land area has been developed.
At present, Nuvali has almost 130,000 square meters of commercial spaces, comprising both retail and office establishments. Recent developments include Solenad 3, which houses four cinemas, Qualimed General Hospital and top-tier educational establishments Xavier School Nuvali and Miriam College.
Jugo said Ayala Land Premier has sold about 2,900 premium lots in Nuvali since it launched Abrio, its first residential neighborhood, in 2007. Moreover, he said the company has sold P33 billion worth of lots across its seven developments in Nuvali. He pointed out Ayala Land Premier’s discriminating market has been attracted to Nuvali’s resilient adherence to self-sustainable eco-living.
Ayala Land Premier has established a strong market leadership in the luxury real-estate market by posting sales of P8.09 billion for the first quarter alone, marking a 26-percent increase versus the same quarter last year. The results are the highest leap in quarterly performance in Ayala Land Premier’s history.
Meanwhile, Jugo cited the stellar performance of Park Central Towers that has made a big impact on Ayala Land Premier’s record-breaking act. The ultra-luxury residential development is on the prestigious corner of Paseo de Roxas and Makati Avenue. Launched on September 2016, Park Central Towers has since generated a massive P 13 billion in sales take-up, with 235 units sold within that period.
“The luxury property market has responded very well to Park Central Towers because of several features that are unique to the project. Foremost of which is the prominent corner location and immense land area of the development. Park Central Towers is in a 15,860-sq-m parcel in the coveted and well-established Roxas Triangle block. This land area is five to even 15 times larger than typical Makati lot parcels, which are normally 1,000 sq m to 3,000 sq m in size,” Jugo pointed out.
Aside from the prominent location and large land area, Jugo said Park Central Towers features ultra-luxury amenities, such as four-story-high Sky Terraces visible from the building’s façade. The spacious amenity podium will also house a 300-sq-m fitness center, a 700-sq-m multipurpose court, as well as swimming pools, resident’s lounge and spa. The development will rise on top of a 10,000-sq-m retail mall, which will provide the luxury of convenience for Park Central’s highly discerning residents.
Jugo said Ayala Land Premier properties have consistently catered to the discerning lifestyles that its clients have been accustomed to. Moreover, he said the company consistently maintains the key elements in all its developments from residential condominiums to its sprawling communities—the most prime location within a master-planned estate, superbly crafted design, numerous opportunities for distinctive living experiences and remarkable value appreciation.
